This Saturday (11th November 2017), in the UK it seems it will be unattached women that will be celebrating the occasion as China gets set to mark Singles’ Day.

Mintel’s Single Lifestyles UK 2017 Report reveals that 61% of single women state they are satisfied with their relationship status, when compared with 49% of solitary guys. Overall, it seems that unattached Brits come in no rush to locate a partner. As many as 70% of singles in the united kingdom say they will have perhaps not earnestly attempted to look for a partner within the last few 12 months*, rising to 75% of females.

Today, 42% of Brits describe their relationship status as single**, while 58% say they’ve been in a relationship***. Of singles who possess attempted to locate a partner in the year* that is last 68% used digital practices, including a dating website or software, while 40% have appeared to generally meet somebody through friends and 19% have attended occasions. Meanwhile, just 6% have speed-dated.

Jack Duckett, Senior Customer Lifestyles Analyst at Mintel, said:

“It is easy to assume that all singletons are earnestly buying partner; nevertheless, our data implies that this will be definately not always being the truth. Much of this reluctance to consider someone can be attributed to the young increasingly prioritising their training, jobs and monetary security over being in relationships.”

While many aren’t actively searching for love, it would appear that the single life can have its drawbacks, particularly when it comes down to finances. Just 36% of singles in the UK say they feel financially safe, in comparison to 52per cent of those who’re in a relationship. Furthermore, 29% of singletons include spending bills among their top three life style challenges, while 25% concern yourself with paying the rent/mortgage.

Societal pressures also prove challenging for many singletons. Over one in three (38%) singles bother about being alone, with this sentiment increasing among young singletons; 54percent of single 18-24s concern yourself with being alone. And in the period of social networking, Mintel research discovers that 33% of singles state that they feel under some pressure in legitimate korean bride service order to make their life appear more fulfilled than it is.

Mintel research also highlights that for many people being in a relationship continues to be a symbol of readiness. Certainly, 54% of singles say they are not where they have been likely to be in life at how old they are, and 25% think their peers are far more grown up than they truly are.

“While attitudes towards wedding and relationships may have be liberal, here continues to be a focus that is societal being partnered up and a feeling of responsibility to be in a relationship. For marketers, this paves just how for campaigns that counter this concept, and alternatively concentrate on the positive aspects to be single. From a commercial viewpoint, there’s also scope for retailers in britain to consider capitalising on the increasingly popular Chinese festival-cum-ecommerce event Singles’ Day, taking place on 11th November.” Jack adds.

Finally, it appears that those in relationships or who are hitched tend to be more confident doing solo activities than singletons. While 73% of those in relationships state they feel notably or very confident going to the theatre or cinema on their own, this falls to just 68% of singles. Furthermore, 61% of connected Brits say they’re confident eating dinner out in a restaurant alone, in comparison to 56% of singles.

“Singles’ paid off confidence in solo activities could mirror the perception why these kinds of activities are just suitable for doing either being a couple or as part of an organization. For leisure brands in specific, this underlines the opportunity to create promotions that will assist to reduce the stigma surrounding doing tasks such as heading out for dinner, or visiting the cinema alone, reframing these activities as offering valuable ‘me time’.” Jack concludes.

*12 months to July 2017

**Single, separated, divorced or perhaps not cohabiting

***Married, in a partnership that is civil living as hitched

Press review copies of Mintel’s solitary Lifestyles British 2017 Report and interviews with Jack Duckett, Senior Consumer Lifestyles Analyst at Mintel, are available on demand through the press office.

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